INDUSTRY CHALLENGES

Irrelevant ads don’t get clicked

Drive conversions with effective ad campaigns for you and your sellers; using FCC's Product Contextual Ads

icon CONTEXTUAL ADS

Irrelevant ads reduce conversion potential and lower ROAS

FCC’s advanced targeting system analyzes user intent signals in real-time, matching products to customers when they're most likely to convert

iconCAMPAIGN OPTIMIZATION

Managing complex targeting and ad placements drains your team's resources

Our end-to-end ads toolkit streamlines cohort creation and placement optimization, delivering stronger ROAS at scale

iconATTRIBUTION AND ANALYTICS

Inaccurate and outdated analytics slow down and hurt campaign outcomes

FCC’s multi-touch attribution modeling tracks every customer interaction across channels, with analytics and reporting on key campaign metrics

icon AUDIENCE MONETIZATION

Disconnected seller advertising tools increase partner churn and your operational load

Our intuitive self-serve platform gives sellers complete control over targeting, bidding, and optimization, helping them reach relevant audiences effectively

CONTEXTUAL ADVERTISING SOFTWARE

Spotlight the right product for the right intent, every time

Go beyond simplistic targeting—bring purchase intent into the mix to deliver better returns for you and your seller partners.

120%

ROAS increase

40%

Improved CPM

150bps

Lift in CTRs

CONTEXTUAL ADS

Bring shopping context to your campaigns
  • Showcase the product collection to customers with relevant intent

  • Generate thousands of key-value pairs for improved targeting

  • Minimize exposure to user data with cookieless targeting

CAMPAIGN OPTIMIZATION

Maximize ad campaign impact
  • Create Ad Groups with different keywords to optimize your ROAS

  • Boost ROAS by aligning pricing models with your goals

  • Leverage features like budget pacing and custom creative to suit your campaign objectives

ATTRIBUTION AND ANALYTICS

Fine-tune campaigns with accurate data
  • Track performance through multi-channel attribution mode

  • Monitor conversion KPIs and campaign ROAS at scale

  • Create insight reports to optimize campaign performance

AUDIENCE MONETIZATION

Give sellers advertising autonomy
  • Empower advertisers with a self-serve platform

  • Enable sellers to create ads with keyword, semantic, and topic targeting

  • Manage scale with bidding simulators and budget optimizers

Leading Retailers Trust Us

“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”

Ranco Kraaijenbrink

Ex-Pricing Manager

“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”

Judith McKenna

Former CEO and President

“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”

Marcelo Cid

Digital Product Manager
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RETAIL MEDIA SUITE

Build your own retail media network

Digital Commerce Engine

Display Ads

Run multi-format media ads on your ecommerce platform, with advanced targeting options for maximum impact

pricing software icon

Product Listing Ads

Drive revenue with optimal listing ads that improve product discoverability while retaining native user experience

Product Listing Ads

Everything you need to monetize your digital platform

Revenue growth

Add a new revenue stream by easily and quickly monetizing your platform with targeted ads

Rapid GTM

Monetize your audience and onboard advertisers by implementing smart adtech in weeks, not months

Organic experiences

Integrate ads that mirror organic content, preserving user experience while maximizing advertising potential on your platform

Operational efficiency

Scale your advertising business efficiently and grow without proportionally increasing your ops team

Actionable insights

Identify high-performing opportunities with data and boost your advertising ecosystem's performance

Cookieless targeting

Leverage advanced, privacy-compliant user segmentation based on valuable data you own

 

END-TO-END RETAIL SOLUTIONS

Explore our full suite of retail technologies

Digital Commerce SOLUTION

Build your own end-to-end headless commerce solution, compose custom modules, integrate with your current tech stack, and drive sustained growth

PRICING SOLUTION

Combine ML pricing algorithms with deep and real-time competitive intelligence, and run profitable pricing strategies at any scale

Flipkart logo

Turn intent signals into conversions with FCC Product Contextual Ads

FAQ

Contextual advertising software is a tool that analyzes web content to display relevant ads based on the page's context. It improves ad targeting and user engagement without relying on personal data or cookies.

Contextual advertising examines webpage content, including text, images, and metadata, to understand the context. It then matches and displays ads relevant to that context, enhancing user experience and ad performance.

Product contextual ads are advertisements that showcase specific products based on the content and context of the webpage. This increases the likelihood of user interest and engagement with the advertised items.

Contextual Advertising Software improves targeting by investigating user intent signals in real-time, matching products to customers when they are most likely to convert and generating thousands of key-value pairs for precise targeting.

Contextual advertising is important because it increases ad relevance, improves user experience, boosts click-through rates, and provides a privacy-compliant alternative to cookie-based targeting in the evolving digital landscape.

Contextual advertising software increases ad relevancy by analyzing page content, user intent, and browsing behavior to display ads that align closely with the user’s current interests and the page’s subject matter.

Businesses of all sizes and industries can benefit from FCC Contextual Ads solution. This includes e-commerce platforms, content publishers, and advertisers looking to improve ad performance and user engagement.

Yes, contextual advertising software provides comprehensive analytics and reporting tools to track key performance metrics, including click-through rates, conversion rates, and Return on Ad Spend (ROAS).

Contextual advertising software can be cost-effective as it improves ad targeting, potentially increasing click-through rates and conversions. It also offers features like budget pacing and ROAS optimization to maximize ad spend efficiency.