INDUSTRY CHALLENGES

Your true revenue potential is locked behind manual promotions

FCC's Promotions Engine helps you unleash your full revenue potential with seamless promotion automation—at scale.

icon PROMOTIONS ENGINE

Manual promotion management wastes time and leads to costly execution errors

FCC’s promotions engine helps you automate your entire promotion lifecycle with rule-based targeting and multi-tiered offers, reducing errors and saving operational costs

iconBUYER TARGETING

Generic promotions drain your marketing budget and fail to drive conversion and revenue returns

With FCC, you can precisely target user segments based on behavior and demographics (zero cookies), while managing all promotional content through a single dashboard

iconSELLER PROMOTIONS

Complex seller coordination drains resources and leads to missed promo opportunities

Our promotions engine helps you scale marketplace-wide promotions instantly by letting sellers opt-in and manage offers autonomously through a self-serve interface

PROMOTION MANAGEMENT

Influence purchase decisions
with a robust promotions engine

PROMOTIONS ENGINE

Run thousands of impactful promotions

  • End-to-end promotion lifecycle management

  • Rule-based product segmentation and combinations

  • Conditional multi-tiered offer disbursal mechanism

BUYER TARGETING

Personalize offers and delight shoppers

  • Static, cohort, and event-based user targeting

  • Giveaways, promise, and discounts management

  • Promotions display information management

SELLER PROMOTIONS

Support self-serve seller promotions

  • Seamless seller opt-in flows for promotional campaigns

  • Autonomous offer management for seller products

  • Offer ID-based promotion grouping and search for sellers

Leading Retailers Trust Us

“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”

Ranco Kraaijenbrink

Ex-Pricing Manager

“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”

Judith McKenna

Former CEO and President

“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”

Marcelo Cid

Digital Product Manager
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Delightful frontend experiences meet scalable
backend ops

Unified control

Manage the entire promotions lifecycle on a single platform, streamlining your workflow and reducing complexity

Precise targeting

Reach the right customers at the right time and maximize the campaign impact on revenue and AOV

Deep customization

Create intricate product combinations and segmentations, tailoring promotions to your goals

Seamless scalability

Run thousands of promotional campaigns and drive more revenue across storefront touchpoints

Easy seller integration

Easily involve third-party sellers in your promotional campaigns, expand your offerings, and drive sales

Multi-level engagement

Extend offers at multiple layers of shopping journeys to maximize engagement and drive conversions

END-TO-END RETAIL SOLUTIONS

Power your monetization journey with FCC’s digital commerce suite

Demand Management

Optimize your sales funnel with composable storefronts, data-led personalization, and omnichannel CRM capabilities for improved conversions.

Commerce Engine

Make shopping decisions easier with advanced smart chat and search, scalable promotions management, and seamless catalog management capabilities for your commerce platform.

Supply Chain Management

Eliminate bottlenecks and minimize risk with agile and comprehensive cart and checkout, order management, and warehouse management capabilities.

Seller Ecosystem

Deliver exceptional selling experiences at scale with an end-to-end seller ecosystem—from simplified onboarding and settlements to self-serve order and listings management.

Flipkart logo

Boost Engagement and Sales With FCC’s Promotion Management

FAQ

eCommerce promotion management software automates the creation, targeting, and execution of retail incentives. FCC's ecommerce promotion tool provides end-to-end promotion lifecycle management, rule-based product segmentation, multi-tiered offer mechanisms, and comprehensive campaign analytics to drive conversions while reducing operational workload. 

The platform supports real-time promotion evaluation with dynamic offer adjustments based on user behavior and inventory conditions. FCC's solution includes advanced segmentation capabilities that deliver personalized promotions matching individual shopping patterns, while its visual campaign builder enables non-technical teams to create complex promotional rules without coding requirements.

FCC's promotion management software operates through three core components: a promotions engine for campaign creation and management, buyer targeting functionality for precise audience segmentation, and seller promotions capabilities enabling marketplace vendors to participate. The system automates promotional workflows throughout the customer journey. 

Its rule-based architecture evaluates user eligibility in real-time against complex conditional criteria, delivering tailored offers at optimal moments. The platform's visual campaign builder features drag-and-drop functionality for creating promotional rules, while its intelligent scheduling capabilities ensure timely campaign execution with automatic offer expiration handling. FCC's solution maintains promotion consistency across channels through centralized offer management.

All types. FCC's promotion planning software supports giveaways, promises, discounts, and multi-tiered offers across your entire product range. Our team can work with you to create customizable rule-based product combinations and conditional offer disbursement mechanisms tailored to your specific business requirements. 

The platform enables progressive discount structures that increase with cart value, time-sensitive flash sales with countdown functionality, bundle promotions encouraging multi-product purchases, and loyalty reward integrations that recognize customer value. FCC's solution also supports complex conditional promotions based on customer attributes, purchase history, or browsing behavior patterns.

Yes, FCC's Promotion Management solution is designed for seamless integration with your existing eCommerce ecosystem. The platform connects with your product catalogs and storefront touchpoints through a unified control system that eliminates siloed promotion management. Its architecture supports integration across your seller ecosystem for marketplace promotions, allowing you to maintain a consistent promotional strategy throughout your digital commerce environment without disrupting your current technology infrastructure.

When selecting an eCommerce promotion tool, look for solutions like FCC that offer unified control over your entire promotion lifecycle, precise targeting capabilities for reaching the right customers, and scalability to handle thousands of simultaneous campaigns. 

The ideal system should provide deep customization options for creating intricate product combinations, easy integration with your seller ecosystem if you operate a marketplace, and multi-level engagement features that extend promotions throughout the customer journey. Consider FCC's comprehensive approach that eliminates manual processes while maximizing promotional impact on revenue and average order value.