INDUSTRY CHALLENGES

Shoppers leave when you don’t know them

FCC’s Personalization engine tailors every shopping moment for your customers, turning them from browsers into buyers.

icon DISCOVERY & PATTERN
INTELLIGENCE

Generic product discovery creates friction and leads to lost sales

Surface relevant products through machine learning, size intelligence, and smart search, reducing steps to purchase

icon VISUAL & CONVERSATIONAL
COMMERCE

Static shopping interfaces fail to match modern consumer expectations

Enable intuitive product discovery through visual search, conversational AI, and dynamic content, matching how customers naturally shop

iconBEHAVIORAL
ENGAGEMENT

One-size-fits-all shopper engagement drives customers away

Automatically adapt promotions, messaging, and layouts based on individual behavior, keeping customers engaged throughout their journey

ECOMMERCE PERSONALIZATION TOOL

Make every customer feel at home
with ML-powered personalization

Turn customer signals into intelligent discovery, intuitive interactions, and targeted moments

DISCOVERY & PATTERN INTELLIGENCE

Turn patterns into purchase decisions

  • Smart recommendations based on pattern mining

  • Size and fit recommendations using purchase history

  • Auto suggestions based on intent and preferences

VISUAL & CONVERSATIONAL COMMERCE

Make product discovery feel natural

  • Tailored multimodal search with text and image input

  • Personalized shopping assistance via smart chatbot

  • Dynamic storefronts for every individual shopper

BEHAVIORAL ENGAGEMENT

Harness customer signals for engagement

  • Real-time promotional targeting based on shopping behavior

  • Automated messages triggered by specific customer actions

  • Adaptive category pages based on user intent and history

Leading Retailers Trust Us

“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”

Ranco Kraaijenbrink

Ex-Pricing Manager

“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”

Judith McKenna

Former CEO and President

“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”

Marcelo Cid

Digital Product Manager
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Grow customer lifetime value with tailored shopping

Revenue lift

Transform browsers into buyers by showing exactly what they want

Reduced returns

Deliver perfect size and style recommendations to prevent costly returns

Smoother discovery

Minimize abandoned searches and maximize successful discovery across channels

Customer loyalty

Build trust through tailored guidance that leads to confident buying decisions

Effortless scale

Deliver personalization across millions of shoppers without adding complexity

Seamless integration

Deploy personalization quickly through easy integration with existing systems

END-TO-END RETAIL SOLUTIONS

Unlock your full potential with a powerful digital commerce engine

Demand Management

Optimize your sales funnel with composable storefronts, data-led personalization, and omnichannel CRM capabilities for improved conversions.

Commerce Engine

Make shopping decisions easier with advanced smart chat and search, scalable promotions management, and seamless catalog management capabilities for your commerce platform.

Supply Chain Management

Eliminate bottlenecks and minimize risk with agile and comprehensive cart and checkout, order management, and warehouse management capabilities.

Seller Ecosystem

Deliver exceptional selling experiences at scale with an end-to-end seller ecosystem—from simplified onboarding and settlements to self-serve order and listings management.

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Turn Smart Personalization
Into Your Differentiator With FCC