Industry ChallEnges

Break retail
conversion barriers with innovation

Drastically increase conversion probability for every virtual store visit with FCC.

icon COMPOSABLE STOREFRONT

Generic shopping experiences reduce customer engagement and lower conversions

Personalize your storefront with modular delivery systems, wide array of widgets, and dynamic content to enhance user engagement and drive greater conversions

iconPERSONALIZATION

Irrelevant product recommendations hurt add-to-cart rates

Drive more conversions and repeat purchases with personalized recommendations based on historical attributes, behavior, and shopping data for every user engagement

iconOMNICHANNEL CRM

Inconsistent brand messaging leads to a fragmented customer experience

Ensure consistent, personalized multi-channel messaging with granular segmentation and effective outreach, via an omnichannel CRM

iconREVIEWS & RATINGS

Lack of reliable social proof hinders purchase decisions and revenue growth

Build trust and drive more sales with rich media ratings and review management and solicitation engine, supported by smart content screening

DEMAND ENGINE

Advanced funnel optimization for sustained topline growth

0.5% ▲

Conversion rate uplift

15% ▲

Higher reviews

demand engine

COMPOSABLE STOREFRONT

Build unique, sales-driven storefronts

  • Modular storefront delivery system and web architecture

  • Automated demand and supply data mapping flows

  • Storefronts for multiple devices and operating systems

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search results for bags

E-COMMERCE PERSONALIZATION

Convert more with personalization

  • Multi-faced and data-led recommendations engine

  • Dynamic content serving based on user interaction

  • Advanced RFM scoring for effective segmentation

  • Simulate pricing scenarios and course-correct easily

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E-COMMERCE PERSONALIZATION

OMNICHANNEL CRM SOFTWARE

Grow revenue with enhanced engagement

  • Advanced segmentation and omnichannel communication

  • Third-party CRM integration and workflow automation

  • Personalized content nudges and communication for improved user interaction

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rating and reviews

REVIEW MANAGEMENT SOFTWARE

Harness social proof for sales

  • Multi-format rich media reviews and purchase badges

  • Algorithmic content screening and filtering

  • Review solicitation via widgets and CRM communication

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Leading Retailers Trust Us

“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”

Ranco Kraaijenbrink

Ex-Pricing Manager

“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”

Judith McKenna

Former CEO and President

“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”

Marcelo Cid

Digital Product Manager
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Engaging Shopping Experiences Driving Sales Growth

Commerce flexibility

Optimize demand conversion with custom storefront delivery systems, web architecture, widgets, smart banners, and more

Data-led personalization

Automate supply and demand data mapping to deliver the right content and products to the right users at the right time

Accurate targeting

Optimize communications with deep segmentation based on user attributes, behavior, and shopping history

Omnichannel outreach

Automatically push personalized communication to customers and sellers across channels through the integrated CRM

Limitless extensibility

Integrate SEO, ASO, CRM, and any other commerce tools in your existing tech stack—quickly and securely

Effective trust-building

Invite and manage rich media reviews and ratings, build trust around products, and drive greater sales

 

Flipkart logo

Manage and convert retail demand at scale with FCC’s Demand

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FAQ

An ecommerce platform is a software solution that enables businesses to create and manage online stores, process transactions, and handle various aspects of digital commerce operations.

An ecommerce platform is an all-in-one solution for online selling. On the other hand, commerce tools are individual components or services that can be integrated to enhance specific functionalities of an existing system.

Businesses of all sizes, from small startups to large enterprises, can benefit from ecommerce tools by improving efficiency, enhancing customer experience, and boosting sales performance.

Ecommerce tools enhance customer experience by providing personalized recommendations, streamlined checkout processes, multiple payment options, and efficient order tracking and customer support features.

Yes, most ecommerce platforms offer APIs and pre-built connectors for integration with various third-party tools such as CRM systems, ERP software, marketing automation platforms, and payment gateways.

FCC ecommerce software drives growth by expanding market reach, enabling 24/7 sales, providing data-driven insights for decision-making, and offering tools for customer retention and loyalty programs.

Scalability ensures that the ecommerce platform can handle increased traffic, transactions, and data as your business grows, without compromising performance or requiring a complete system overhaul.