Important Evaluation Framework for Retail Media Investment Decisions
By evaluating 40 vendors, the IDC MarketScape: Worldwide Retail Media Network Service Providers 2024 Vendor Assessment helps businesses make an informed choice.
“Consider Flipkart Commerce Cloud (FCC) when you want to build operations with an eager vendor sporting strong customer service and commitment to a full-scale solution.” - IDC MarketScape
FCC was named a prominent player, with strengths like:
- Strong future roadmap and effective self-serve platform with mature reporting capabilities
- Superior customer engagement with end-to-end service capabilities and dedicated workforce support
- Intelligent ad targeting with multiple ad formats in a single dashboard and sophisticated targeting capabilities