Built on Flipkart’s strong retail foundation

1Mn+

Participating Sellers

200Mn+

SKU's Listed

15+Years

Of Experience

350Mn+

Customers Reached

$35Bn+

Annual GMV Powered

ROBUST RETAIL TECH SOLUTIONS

Cutting-Edge Commerce Stack for Indonesia's Unique Retail Landscape

Leading Retailers Trust Us

“Flipkart Commerce Cloud revolutionized our pricing with 360° tracking of 8M+ competitor products and 1.5M bestseller SKUs. Their automation streamlined 400+ pricing rules, covering 70% of our retail business, ensuring peak pricing efficiency and enhanced competitiveness.”

Eren Unlu

Vice President of Appliances - Pricing

“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”

Ranco Kraaijenbrink

Ex-Pricing Manager

“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”

Judith McKenna

Former CEO and President

“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”

Marcelo Cid

Digital Product Manager
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BENEFITS

Technology That Drives Indonesian Retail Success

Our solutions empower fast-moving Indonesian retailers like you to compete and win in one of Asia's fastest-growing consumer markets.

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Scale-tested platform

Advanced platform that supports billions of daily e-commerce transactions, enabling robust performance

Scale-tested platform

Self-serve SaaS

Run powerful commerce strategies with intuitive, self-serve software

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Fast and seamless integration

Minimize disruption with smooth and secure integration with your existing tech stack

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End-to-end support

Get complete support throughout partnership, from strategic roadmap planning to operational redesign and scaling

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Retail-optimized advanced algorithms

ML models trained on quality retail data and tested for reliable insight generation

Retail-optimized advanced algorithms

Flipkart Commerce Cloud “A game changer for e-commerce”

G2 star
Leader winter 2023
Fastest implementation
Best meets 2023
Flipkart logo

Simplify Growth in Indonesia's Complex Retail Landscape

FCC’s retail technology solution for Indonesian businesses transforms operational challenges into competitive advantages, helping you scale efficiently across the archipelago.

FAQ

Technology is absolutely transforming Indonesian retail! With millions of shoppers spread across thousands of islands, digital tools are connecting businesses with consumers in ways that were impossible just a few years ago.

For Indonesian retailers, technology breaks down geographical barriers. A small batik producer in Solo can now sell directly to customers in Jakarta, Makassar, or even overseas. This nationwide reach changes everything for local businesses looking to grow beyond their traditional markets.

Mobile technology is particularly critical given Indonesia's smartphone-first internet adoption. Most Indonesians experience the internet primarily through their phones, making mobile-optimized retail experiences not just nice-to-have but essential for success.

Beyond sales, technology helps Indonesian retailers tackle the unique logistical challenges of archipelago commerce. From coordinating interisland shipping to managing last-mile delivery in congested urban areas, retail technology solutions provide the visibility and control needed to deliver reliable customer experiences even in this complex environment.

In Indonesia, where most online shopping happens on smartphones during commutes or leisure time, we've built a retail technology solution optimized for mobile shopping journey conversions. Our platform delivers lightning-fast loading times even on variable connections. 

What sets us apart is our ability to understand how Indonesian consumers actually shop. Browsing is often as much entertainment as it is transactional. That’s why we’ve built dynamic personalization that tracks multi-session behavior, nurturing interest, and gently guiding it toward conversion.

Payment friction is a major conversion killer in Indonesia, where many consumers remain underbanked. Our platform integrates seamlessly with local payment methods Indonesians trust, from e-wallets like GoPay and OVO to convenience store payments and bank transfers.

Indonesian consumers are highly influenced by social proof, so we've created rating and review tools that highlight product popularity and customer reviews prominently in the purchase journey. These trust signals significantly boost conversion rates in Indonesia's community-oriented shopping culture.

Indonesia's marketplace ecosystem is among the most vibrant in Southeast Asia, and our platform is purpose-built to support this dynamic business model. We understand the complexities of managing thousands of sellers across Indonesia's vast geography.

Our seller management software addresses uniquely Indonesian challenges like KYC verification across remote regions and commission structures that motivate sellers from diverse business backgrounds. The platform supports the flexibility needed to onboard everyone from established brands to individual entrepreneurs.

Content moderation at scale is crucial in Indonesia's diverse cultural context. Our AI-powered tools help ensure listings remain appropriate and compliant, while still allowing for the product variety Indonesian consumers expect from marketplaces.

Perhaps most importantly, we understand Indonesia's intensely competitive marketplace landscape. Our analytics provide the insights needed to differentiate your platform in a market where consumers often compare across multiple marketplaces before purchasing.

Absolutely! Indonesia presents a fascinating omnichannel landscape where modern retail, traditional markets, and digital platforms all play important roles. Our retail technology solution bridges these worlds in ways specifically designed for Indonesian consumer journeys.

We've built capabilities that support uniquely Indonesian omnichannel scenarios, like "click and collect" from local convenience stores or integration with ojek delivery services for rapid fulfillment from nearby retail locations. These hybrid models are particularly effective in Indonesia's urban centers.

Our inventory management system helps retailers maintain visibility across Indonesia's complex retail footprint, from flagship stores in Jakarta malls to small-format shops in tier 2 and 3 cities. This prevents stockouts and disappointed customers in a market where brand loyalty is still being established.

For Indonesian consumers who research extensively online before making purchases in physical stores, our attribution models track these cross-channel journeys. This helps you understand the true ROI of your digital investments even when they drive offline sales.

Indonesia's geography creates supply chain challenges unlike anywhere else in the world. Our retail technology solution includes specialized tools for managing inventory across thousands of islands with varying infrastructure quality and transportation options.

For retailers sourcing products locally, we provide visibility into Indonesia's distributed manufacturing landscape. The system helps manage relationships with suppliers across the archipelago, ensuring consistent quality and timely delivery despite geographical distances.

Our demand forecasting algorithms are trained on Indonesian seasonal patterns, helping you prepare for fluctuations driven by religious holidays, school calendars, and regional events. This local intelligence prevents both stockouts and excess inventory.

Last-mile delivery optimization is particularly valuable in Indonesia's congested urban areas. Our routing tools account for traffic patterns, weather conditions, and building access restrictions to improve delivery reliability without increasing operational costs.

We believe local support is essential for success in Indonesia's unique business environment. Implementation of our retail technology solution begins with immersive onboarding and joint workshops to ensure clear communication and alignment. Our approach incorporates Indonesian business practices and cultural considerations throughout the process.

Our ongoing support includes regular business reviews focused on KPIs that matter in the Indonesian context. We don't just monitor system performance, but actively help clients identify new opportunities in this fast-evolving market.