About e-Book
Understand why many B2B enterprises are falling behind in digital commerce and what it takes to close the gap.
While B2C companies have adopted digital-first strategies to meet rising customer expectations, many B2B enterprises continue to operate with legacy systems, siloed processes, and traditional sales models.
This eBook examines the widening gap between B2C and B2B commerce maturity, highlighting the primary challenges B2B leaders encounter and the steps they must take to remain competitive in today’s omnichannel environment. .
Key Takeaways
- Understand the current state of B2B digital commerce maturity and why many organizations remain in ‘Developing’ and ‘Intermediate’ stages
- Identify the capability gaps in talent, technology, and operations that create barriers to digital transformation
- Learn how shifting B2B buyer expectations mirror consumer experiences with demands for omnichannel engagement
- Recognize the costs of inaction as traditional sales channels become less effective than digital alternatives
- Discover strategies to overcome cultural resistance and build a digital-first mindset across your organization
- Discover strategies to overcome cultural resistance and build a digital-first mindset across your organization
FAQ
Many B2B companies operate with entrenched sales models, legacy systems, and a cautious approach to change. This, combined with limited investment in digital talent and infrastructure, results in slower adoption.
Buyers today engage across multiple channels and increasingly prefer digital self-service options. They expect convenience, transparency, and responsiveness at every stage of the buying journey.
B2B companies failing to digitize risk declining revenues and eroded market share. Without adapting to omnichannel expectations and offering integrated digital experiences, they will struggle to remain relevant and competitive in the market