INDUSTRY CHALLENGES

B2B commerce demands more than a generic, rigid tech stack

FCC is engineered for the pricing depth, operational complexity, and commerce scale your business actually demands.

cart icon Pricing

Managing tiered account-specific pricing at scale is difficult

FCC’s robust Pricing Solution helps businesses manage customer-specific pricing, volume discounts, and pricing rules with greater control across accounts and products

Checkout iconDiscovery

Complex discovery journeys slow down B2B buyer decisions

FCC supports self-serve, personalized buying journeys with AI-powered discovery, recommendations, and guided experiences with smart chat that help buyers find, evaluate, and reorder with ease

Integrations iconSeller Operations

Deep catalogs and account-based transactions are hard to manage

FCC handles catalog accuracy at scale, rule-based account promotions, and checkout orchestration so buyers transact without friction

Performance iconCommerce & Fulfilment

Supplier management and fulfillment at scale consistently break down

FCC unifies supplier onboarding, order orchestration, inventory and warehouse management so your supply-side operations hold together at volume

Every capability B2B commerce demands

FCC unifies pricing, market intelligence, buyer experience, and supply chain at scale

End-to-end cart journey

PRICING SOLUTION

Pricing backed by market confidence

  • Support contract, tiered, volume-based, and customer-specific pricing

  • Reprice in real time based on demand signals and competition

  • Protect margins with elasticity modeling and game theory

  • Simulate pricing outcomes before pushing changes live

Smart checkout

DISCOVERY AND EXPERIENCE

Built for how B2B buyers actually buy

  • Serve accurate AI-powered search results in milliseconds

  • Personalize storefronts dynamically for every individual account

  • Auto-recommend products based on tracked browsing intent

  • Guide complex purchases with conversational and agentic AI

Integrated checkout systems

SELLER AND CATALOG OPERATIONS

Your supply side, fully under control

  • Automate settlement reconciliation for every transaction

  • Automate bulk listings, pricing, and approvals at scale

  • Onboard suppliers faster with self-serve, scalable workflows

  • Auto-extract and enrich product attributes at catalog scale

Optimize cart performance

COMMERCE AND FULFILMENT

From offer to delivery, without gaps

  • Set rule-based promotions for specific accounts

  • Run checkout flows across multiple payment modes seamlessly

  • Route orders intelligently based on inventory position and cost

  • Track stock movement in real time across warehouse locations

Leading Retailers Trust Us

“Flipkart Commerce Cloud revolutionized our pricing with 360° tracking of 8M+ competitor products and 1.5M bestseller SKUs. Their automation streamlined 400+ pricing rules, covering 70% of our retail business, ensuring peak pricing efficiency and enhanced competitiveness.”

Eren Unlu

Vice President of Appliances - Pricing

“Flipkart Commerce Cloud's solution has helped us quickly identify which products were underpriced and which products were overpriced. It has provided us with a lot of great pricing insight.”

Ranco Kraaijenbrink

Ex-Pricing Manager

“Flipkart’s ability to move with speed and to innovate is hard to replicate around the world. We have a business in Africa called Massmart, and we have asked them to be the partners and actually build the marketplace there.”

Judith McKenna

Former CEO and President

“Flipkart has helped Walmart Chile to consolidate and strengthen its advertising business with FCC Ads, a user-friendly retail media solution with powerful features and capabilities.”

Marcelo Cid

Digital Product Manager
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Dive deeper into our suite of trusted B2B commerce solutions

Demand Management icon

DIGITAL COMMERCE SOLUTION

Build your own end-to-end headless commerce solution, compose custom modules, integrate with your current tech stack, and drive sustained growth

Commerce Engine icon

PRICING SOLUTION

Combine ML pricing algorithms with deep and real-time competitive intelligence, and run profitable pricing strategies at any scale

Supply Chain Management icon

RETAIL MEDIA SOLUTION

Give sellers an advanced, self-serve, cookieless retail media ecosystem with an advanced ads manager and a transparent attribution system

Flipkart logo

Your entire B2B commerce stack, finally unified and ready for scale

FAQ

Yes — and the economics of migrating to FCC are worth understanding upfront. Operators typically see 30-40% lower deployment costs and a 20-40% reduction in revenue share fees compared to their current platform. Much of that comes down to architecture: FCC's composable design means you don't have to migrate everything at once. You can start at the layer causing the most operational drag and expand from there, which keeps deployment costs down and reduces the risk that typically comes with large-scale platform migrations.

 

Yes — composability is central to how FCC is architected. You can bring your existing tools, integrate third-party systems, and pick the modules that fit your operation without being forced into a monolithic setup. Storefront delivery, ranking signals, pricing rules, checkout flows, fulfillment logic, and more — all of it is configurable to your specific business needs.

 

Most ecommerce platforms were built for consumer retail and stretched to fit B2B. FCC was built by a team that spent 15+ years running high-volume, high-complexity commerce operations from the ground up. That means the pricing engine, supply chain tooling, and catalog infrastructure aren't afterthoughts but the core. Add AI capabilities across discovery, pricing, catalog enrichment, and visual content, and you get a platform that's genuinely built for the depth B2B demands.

 

The right platform for your business depends on a few things: how complex your pricing needs are, how many suppliers or sellers you manage, whether you need composable architecture or can work with something more opinionated, and what scale you're building toward. Evaluate platforms on whether they've been proven at genuine operational scale, how deeply AI is embedded versus bolted on, and what the total cost of ownership looks like — not just licensing, but deployment and ongoing fees.

 

At its core, a B2B ecommerce platform removes the operational friction that compounds as your business scales — manual processes, disconnected systems, and experiences that don't meet your buyers where they are. The right platform helps you move faster on pricing decisions, manage suppliers and inventory with less manual effort, give buyers a discovery experience that actually converts, and build a supply chain that holds together under demand pressure. The returns show up in margins, buyer retention, and operational efficiency.

 

The capabilities that matter most depend on your operation, but there are a few that consistently define whether a B2B commerce platform can handle real scale: dynamic and account-specific pricing, deep catalog management, intelligent buyer discovery, supplier ecosystem management, and order and fulfillment orchestration. Beyond features, architecture matters — a composable platform that integrates with your existing stack will serve you better long-term than one that forces you into a closed ecosystem.

FCC is end-to-end ecommerce software built from Flipkart's own commerce operations — 15+ years and 25 million engineering hours of running one of the world's largest ecommerce platforms. For B2B operators, that translates into two core products: a composable digital commerce solution covering everything from storefront to fulfillment, and an ML-powered pricing tool. Both are built to handle the catalog depth, pricing complexity, and operational scale that B2B demands.