INDUSTRY CHALLENGES
B2B commerce demands more than a generic, rigid tech stack
FCC is engineered for the pricing depth, operational complexity, and commerce scale your business actually demands.
Every capability B2B commerce demands
FCC unifies pricing, market intelligence, buyer experience, and supply chain at scale

PRICING SOLUTION
Pricing backed by market confidence
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Support contract, tiered, volume-based, and customer-specific pricing
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Reprice in real time based on demand signals and competition
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Protect margins with elasticity modeling and game theory
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Simulate pricing outcomes before pushing changes live

DISCOVERY AND EXPERIENCE
Built for how B2B buyers actually buy
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Serve accurate AI-powered search results in milliseconds
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Personalize storefronts dynamically for every individual account
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Auto-recommend products based on tracked browsing intent
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Guide complex purchases with conversational and agentic AI

SELLER AND CATALOG OPERATIONS
Your supply side, fully under control
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Automate settlement reconciliation for every transaction
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Automate bulk listings, pricing, and approvals at scale
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Onboard suppliers faster with self-serve, scalable workflows
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Auto-extract and enrich product attributes at catalog scale

COMMERCE AND FULFILMENT
From offer to delivery, without gaps
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Set rule-based promotions for specific accounts
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Run checkout flows across multiple payment modes seamlessly
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Route orders intelligently based on inventory position and cost
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Track stock movement in real time across warehouse locations
Leading Retailers Trust Us
Dive deeper into our suite of trusted B2B commerce solutions
DIGITAL COMMERCE SOLUTION
Build your own end-to-end headless commerce solution, compose custom modules, integrate with your current tech stack, and drive sustained growth

PRICING SOLUTION
Combine ML pricing algorithms with deep and real-time competitive intelligence, and run profitable pricing strategies at any scale
RETAIL MEDIA SOLUTION
Give sellers an advanced, self-serve, cookieless retail media ecosystem with an advanced ads manager and a transparent attribution system

Your entire B2B commerce stack, finally unified and ready for scale
FAQ
Yes — and the economics of migrating to FCC are worth understanding upfront. Operators typically see 30-40% lower deployment costs and a 20-40% reduction in revenue share fees compared to their current platform. Much of that comes down to architecture: FCC's composable design means you don't have to migrate everything at once. You can start at the layer causing the most operational drag and expand from there, which keeps deployment costs down and reduces the risk that typically comes with large-scale platform migrations.
Yes — composability is central to how FCC is architected. You can bring your existing tools, integrate third-party systems, and pick the modules that fit your operation without being forced into a monolithic setup. Storefront delivery, ranking signals, pricing rules, checkout flows, fulfillment logic, and more — all of it is configurable to your specific business needs.
Most ecommerce platforms were built for consumer retail and stretched to fit B2B. FCC was built by a team that spent 15+ years running high-volume, high-complexity commerce operations from the ground up. That means the pricing engine, supply chain tooling, and catalog infrastructure aren't afterthoughts but the core. Add AI capabilities across discovery, pricing, catalog enrichment, and visual content, and you get a platform that's genuinely built for the depth B2B demands.
The right platform for your business depends on a few things: how complex your pricing needs are, how many suppliers or sellers you manage, whether you need composable architecture or can work with something more opinionated, and what scale you're building toward. Evaluate platforms on whether they've been proven at genuine operational scale, how deeply AI is embedded versus bolted on, and what the total cost of ownership looks like — not just licensing, but deployment and ongoing fees.
At its core, a B2B ecommerce platform removes the operational friction that compounds as your business scales — manual processes, disconnected systems, and experiences that don't meet your buyers where they are. The right platform helps you move faster on pricing decisions, manage suppliers and inventory with less manual effort, give buyers a discovery experience that actually converts, and build a supply chain that holds together under demand pressure. The returns show up in margins, buyer retention, and operational efficiency.
The capabilities that matter most depend on your operation, but there are a few that consistently define whether a B2B commerce platform can handle real scale: dynamic and account-specific pricing, deep catalog management, intelligent buyer discovery, supplier ecosystem management, and order and fulfillment orchestration. Beyond features, architecture matters — a composable platform that integrates with your existing stack will serve you better long-term than one that forces you into a closed ecosystem.
FCC is end-to-end ecommerce software built from Flipkart's own commerce operations — 15+ years and 25 million engineering hours of running one of the world's largest ecommerce platforms. For B2B operators, that translates into two core products: a composable digital commerce solution covering everything from storefront to fulfillment, and an ML-powered pricing tool. Both are built to handle the catalog depth, pricing complexity, and operational scale that B2B demands.


